Brands & work

Things we've built.

A house of brands we own and a selection of the clients we've engineered and grown — from multi-tenant platforms to local storefronts.

Under construction — only viewable locally

Products we own

In-house brands

Software we build and run ourselves — sold under their own brands.

StoreSmith logo

StoreSmithIn development

Commerce tooling that spans WordPress and Shopify — the first LowerMedia product brand.

REID logo

REIDIn development

Real-estate investor dashboard — KPI aggregation across portfolios. (Internal codename; public brand TBD.)

Woo AI Agent logo

Woo AI AgentConcept

WooCommerce AI ops agent that audits, monitors, and fixes stores. (Working name.)

Worked with

Partners

Partners we work with, clients we engineer for, and platforms we build on.

Hello Sunshine logo

Hello Sunshine

Media & storytelling company.

What we did

Engineered and built the site from the ground up for Reese's team — video-heavy architecture with a custom video slider, ACF-driven section templates, and a performance-tuned theme (Elementor + lazy media, font-display swap, custom breakpoints).

Visit Hello Sunshine →
Reese's Book Club logo

Reese's Book Club

Hello Sunshine's book-club brand.

What we did

Built from the ground up on stock Gutenberg + lightweight plugins, with custom front-end functionality (rotators, interactive components) and SEO + performance focus.

Visit Reese's Book Club →
TN Marketing logo

TN Marketing

Educational media company behind Craftsy, WWGOA, Outdoor Photography Guide, and 20+ other learning brands.

What we did

10 years and ~17,900 commits on the multi-tenant Laravel platform powering the entire brand network — feature work, accessibility, responsive UX, brand theming, and Trellis/Bedrock devops, all JIRA ticket-driven.

Visit TN Marketing →
MMDB Solutions logo

MMDB Solutions

Custom eCommerce, software development & SEO.

What we did

Engineered multiple WordPress and Laravel projects across MMDB's client portfolio.

Visit MMDB Solutions →
HighMatch logo

HighMatch

Personalized pre-employment assessment.

What we did

Direct, multi-year engagement — search & filter feature build, accessibility & responsive UX, post-type architecture, and a custom Gutenberg block plugin.

Visit HighMatch →
The Rhizome Collaborative logo

The Rhizome Collaborative

Agency partner — sites for IAFF locals, WSCFF, IAFF Health Trust, MERP, ORCAA, and shared WP tooling.

What we did

Multi-year partnership — built theme/plugin work across several union and public-sector sites on a shared wprig fork, plus the TRC site-bootstrap tooling.

Visit The Rhizome Collaborative →
22squared logo

22squared

National advertising agency (Atlanta / Tampa).

What we did

Subcontract build — Sparkman Wharf (Tampa) WordPress theme: tenant directory search, accessibility pass, map module, ACF-driven content.

Visit 22squared →
FranklinCovey logo

FranklinCovey

The world's most trusted leadership company.

What we did

Web platform engineering work.

Visit FranklinCovey →
University of Iowa logo

University of Iowa

Public research university.

What we did

First-Year Experience site (fye.uiowa.edu) — WordPress build and ongoing maintenance.

Visit University of Iowa →
WordPress logo

WordPress

Content management system.

What we did

Active contributor — three free plugins on WordPress.org (iFrames On Demand, Sticky.js Menus, WP Social).

Visit WordPress →
WooCommerce logo

WooCommerce

E-commerce platform for WordPress.

What we did

Custom plugin development — SimpleQuote, WooA11y, and Custom Shipping Prices.

Visit WooCommerce →

Select past work

Brands we've built for

A sample from years of client sites across WordPress, WooCommerce, and Drupal.

UrSource logo

UrSource

WWGOA logo

WWGOA

Craftsy logo

Craftsy

Personal Defense Network logo

Personal Defense Network

PGA logo

PGA

Outdoor Photography Guide logo

Outdoor Photography Guide

Artists Academy logo

Artists Academy

Classic Car Restoration Club logo

Classic Car Restoration Club

Craft and Hobby logo

Craft and Hobby

Creative Cake Design logo

Creative Cake Design

Creative Crochet Corner logo

Creative Crochet Corner

Fix My Hog logo

Fix My Hog

Get Healthy U TV logo

Get Healthy U TV

Model Railroad Academy logo

Model Railroad Academy

National Bowling Academy logo

National Bowling Academy

National Quilters Circle logo

National Quilters Circle

National Sewing Circle logo

National Sewing Circle

RV Lifestyle & Repair logo

RV Lifestyle & Repair

Skill Shack logo

Skill Shack

The Knitting Circle logo

The Knitting Circle

ValleyStar Credit Union logo

ValleyStar Credit Union

What we did

WordPress theme build (Bulma-based) — home page from comps, accessibility pass, event tracking, mobile-deposit page.

Visit ValleyStar Credit Union →
Sparkman Wharf logo

Sparkman Wharf

What we did

Sparkman Wharf (Tampa) WordPress theme via 22squared — tenant directory search, COVID-19 page templates, accessibility, map module, Instagram feed.

Visit Sparkman Wharf →
IAFF Local 27 logo

IAFF Local 27

What we did

Seattle Fire Fighters Union — header/nav and member-login UX, search dropdown, banner revisions.

Visit IAFF Local 27 →
IAFF Local 29 / SFFBT logo

IAFF Local 29 / SFFBT

What we did

Custom WordPress plugin (v1.2.0) — password-reset flow, login-page styling, admin-bar control, and user-registration sync between Local 29 and SFFBT.

Visit IAFF Local 29 / SFFBT →
WSCFF logo

WSCFF

What we did

WA State Council of Fire Fighters — district/local CPTs, interactive district health-coordinator map, ACF social-media output.

Visit WSCFF →
IAFF Health Trust logo

IAFF Health Trust

What we did

Pre-launch WordPress theme swap and plugin/uploads sync, on the shared TRC wprig stack.

Visit IAFF Health Trust →
ORCAA logo

ORCAA

What we did

Olympic Region Clean Air Agency — public-sector WordPress site delivered through TRC.

Visit ORCAA →

MERP

What we did

Initial WordPress theme build on a wprig fork — header/nav, color system, button styles, block patterns, breadcrumbs.

Portland Veterinary

What we did

WordPress theme — ACF options pages, Bulma navwalker, header/footer menus, ACF-driven sidebar control.

Vyrd logo

Vyrd

What we did

WordPress 'coming soon' theme — Florida-made spirits brand site.

Visit Vyrd →

Port City

What we did

Heavy Elementor build — responsive front end, performance optimization, SEO.

Cadillac Black logo

Cadillac Black

What we did

Seattle rock band site — Eleventy build, flattened to static for production.

Visit Cadillac Black →
Natty Rap logo

Natty Rap

What we did

Custom Shopify build — Liquid theme development, product carousels, hero animations, responsive front-end work.

Visit Natty Rap →

Echo Northwest

What we did

WordPress site engagement.

Visit Echo Northwest →

Kelsey Huebner

What we did

WordPress photography site — core upgrade, structural restructure, config hardening.

Miller Dyer

What we did

WordPress theme — case-studies & industries CPTs, SASS migration.

Synergy CR logo

Synergy CR

What we did

WordPress child theme — testimonials rotator, product-reviews page, blogroll output, function cleanup.

Visit Synergy CR →
Brick Stone Masonry logo

Brick Stone Masonry

What we did

Boston artisan masonry & custom contracting — WordPress site.

Visit Brick Stone Masonry →
McCartney Law Firm logo

McCartney Law Firm

What we did

Atlanta law firm (LGBT, military divorce, adoption) — migrated from prior platform and maintain ongoing.

Visit McCartney Law Firm →
Stamats Health Care Marketing logo

Stamats Health Care Marketing

CCI Media logo

CCI Media

European Motors Service Center

Clinician Reports

Sitlers LED Supplies logo

Sitlers LED Supplies

Collision Repair Center

Express Limos

Ruby Gettinger

Robert Berson Studios logo

Robert Berson Studios

The Water is My Sky logo

The Water is My Sky

What we did

Swimming-documentary full site (2021) — multi-year build & maintenance, with subscription management and mailing-list operations.

Visit The Water is My Sky →
Academic Music Iowa logo

Academic Music Iowa

Iowa City Music Scene

Future History Festival

Copper State Home

Item 9 and the Mad Hatters

H2O Dry

Mid America Cartell

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